Robert G. Cooper

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades,…

As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't…

In today's business climate, where speed-to-market is paramount and there's no margin for error, companies who fail to excel at new products stand no chance…

As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the…