Family businesses thrive in some of the world’s toughest environments, providing vital lessons for businesses everywhere.

The bulk of the world’s growth in population and economic activity in the foreseeable future will be generated in the developing world. This is precisely where enterprising families dominate, operating very differently than their peers in more stable and affluent nations. These businesses not only survive but actually thrive in turbulent times, enduring wars, lawlessness, market failures, environmental disasters, and more. The world’s most advanced economies will increasingly experience these types of structural shocks and chronic uncertainties in the years ahead. The question is, what can they do about it?

In The Enduring Enterprise, Devin DeCiantis and Ivan Lansberg bring readers into the lives of families operating in emerging and frontier economies who rely on a unique portfolio of stabilizing strategies to create islands of trust, resilience, and prosperity amidst persistent turmoil. Yet these tactics can also be deployed by any business coping with extended periods of volatility or building a more systematic approach to managing risk.

Drawing on real cases from around the world, and on their extensive research and consulting experience with family enterprises globally, The Enduring Enterprise will provide business leaders everywhere with new and useful adaptive strategies, proven to work in the toughest conditions, to help them face the world of greater uncertainty that lies ahead.

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Praise

“This is an insightful book that delves into the heart of this issue and documents the strategies and the mindset that leaders everywhere have to learn from family businesses accustomed to successfully navigating the uncertain and turbulent waters of frontier economies.”
—Marc Puig, Chair and CEO, Puig Brands S.A

“When dealing with the present or the future, businesses, family businesses and family offices all need a “tailor made suit” which they need to continuously adjust to rapidly changing conditions as time goes by. In this book you will find the fabric and the patterns needed to customize the right “suit”. We have lived through many turbulent and uncertain conditions depicted in this book and have for generations relied on the strategies documented here.” —Stanley Motta, CEO and Chair, Motta Internacional

"In these pages, Devin DeCiantis and Ivan Lansberg offer novel and illuminating perspectives on the unprecedented trends that are changing our world. They also give us a set of practical ideas on how to navigate this new and turbulent environment. The Enduring Enterprise will become an obligatory reading for leaders in business, government, academia, and the media." —Moises Naim, author of What is Happening to Us and Former Minister of Trade & Industry, Venezuela

“In an increasingly turbulent era, there is a lot we can learn from successful, multigenerational family businesses, particularly those that have been operating in frontier markets. Devin and Ivan provide a set of insightful and pragmatic perspectives, from understanding and advising many of these successful family businesses.”
—Dominic Barton, Chairman of LeapFrog Investments and former Global Managing Director of McKinsey & Company

“Drawing insights from extremophiles and family enterprises thriving in hostile frontier economies, DeCiantis and Lansberg deftly distill seven stabilizing strategies to prosper in an untrusting world marked by increasing uncertainty and volatility. Business leaders and educators will find pragmatic resilience building ideas to fuel enduring success in this well-researched, beautifully crafted, fast-moving, and thought-provoking book.” —Pramodita Sharma, Distinguished Professor & Schlesinger Grossman Chair in Family Business, University of Vermont, USA

“Here is a must-read book by some of the most seasoned students of enduring family businesses that unlocks some of the secrets of their success. It takes us deep into the challenges these companies navigate in dealing with the complexity of doing business in complex and turbulent emerging markets. The clearly outlined insights have relevance for family business leaders as well as others who have to lead their organization through these turbulent times.” —Ranjay Gulati, Paul R. Lawrence MBA Class Of 1942 Professor Of Business Administration, Harvard Business School

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